Obamacare dilemma: dogs won't eat the dogfood

The Department of Health and Human Services is running into a classic marketing problem: The dogs won’t eat the dog food.  So HHS officials  are “rebranding” one of Obamacare’s major components: they will replace the word exchange with marketplace.
The Heritage Foudation's blog says: "HHS has been implementing Obamacare for over 36 months now. The law is just as unpopular as the day it passed. Employers are trying to figure out if they will need to drop their employee health plans or cut their workers’ hours. Insurers still don’t have the answers they need to design and price the new required coverage. At least half the states are unwilling to set up their own exchanges.
What does HHS conclude? That its product needs a different name. Apparently the Administration thinks the dogs will like the dog food better with a different label on the can."  Read it all.